About
Our story
Luxieux Holdings was founded on a simple but powerful idea: that the things we bring into our lives should matter.
Today, we are the parent company behind five distinct brands — Conjure Spells by IV, IVth House Astro, Bagalytics, Benny's Apothecary, and Ruche et Miel Brand Consulting — each serving a different facet of the modern lifestyle. Together, they represent a multifaceted approach to living well: one that honors intuition, cosmic wisdom, analytical insight, and the quiet pleasure of beautiful, meaningful products.
Our role is to nurture each brand with strategic vision, operational excellence, and an unwavering commitment to quality. We believe that when brands are built with care, they don't just succeed — they make the lives of everyone they touch a little better.
5
Curated brands
∞
Possibilities
1
Unified vision
What we believe
- —Intention over impulse. Every brand decision is made with long-term purpose in mind.
- —Quality over quantity. We prioritize craftsmanship and thoughtful curation.
- —People over metrics. If it doesn't genuinely serve our community, it doesn't make the cut.